What are mobile advertising platforms?

Mobile advertising platforms encompass ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc.)

Are advertisers responding to mobile ad spend?

Advertisers are responding, with mobile digital ad spend jumping to 49.3% of total media ad spend, a substantial rise from 5.9% in 2013. In this guide, we discuss these changes, the benefits of mobile advertising, and the size of the market. Want to learn more about mobile advertising and other marketing trends?

What are the different types of mobile ads?

Most mobile ads are priced similarly to other programmatic advertising formats — the possible options include CPC, PPC, CPM, CPI, CPA, and CPL. But don’t get confused by such a number of abbreviations. Let us instead review each of them.